✨ Back to Playtime Paris: what you liked about Loumio

Last weekend, Loumio Paris participated for the second time in the international Playtime Paris trade fair, dedicated to children's fashion.

For three days, we had the pleasure of welcoming buyers from France, Europe, the Middle East and Asia to our stand, curious to discover our anti-UV collections, our responsible materials and our solar universe.

💬 What professionals learned from Loumio Paris

🎯 Sun protection designed with style
Our mission to protect children's skin—without compromising on style—resonated with many. Our button-down UV-protective tops , matchy-matchy sets , and Oeko-Tex-certified fabrics generated genuine interest.

The iridescent fabric, an absolute favorite
Our girls' models with their shimmering effect caught everyone's attention. "Finally, a sequined swimsuit... without unicorns or flashiness!" they whispered to us. A balance between sophistication and fun that's a hit.

🌈 The Vitamin Smoothie print: a signature pattern
Freshness, color, summer: our exclusive pattern has won over customers with its unashamed joie de vivre , while remaining easy to match with plain pieces.


🧠 What we remember from the show

  • The market is looking for meaning : buyers want products that are useful, durable, and deliver value. Anti-UV protection is no longer a bonus; it's a real purchasing criterion .

  • The sensible “matchy-matchy” appeals : matching brother and sister (or father and son) pleases, as long as it remains subtle and in good taste.

  • The material makes all the difference : touching the pieces changes the perception. Our materials are very soft and light, which is very popular! That's why it's important for us to continue to reach out to professionals .


📖 And now?

This show reinforces our vision: to offer responsible, joyful and elegant beachwear for the whole family.

👉 If you were unable to come to Playtime Paris, you can:

  • Receive our B2B lookbook by writing to us at contact@loumio.fr

  • Discover the collection online at loumioparis.com

  • Schedule a professional meeting to discuss your selection or the next season


Thank you to everyone who came to see us, for your valuable feedback and your enthusiasm 💛

See you soon,
Margaux – Founder of Loumio Paris






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